Behr’s 2018 Color Of The Year Is About The Now

ARCHITECTURE + DESIGN | BY | August 11, 2017
PHOTOS COURTESY BEHR

It’s already time to start thinking about 2018 design — and Behr just made a big announcement to give consumers a head start on planning.

This week, for the first time ever, Behr revealed its prediction for next year’s “it” color: a spruce blue named “In The Moment.”

According to Erika Woelful, Behr’s vice president of color and creative services, the color melds global, coastal and modern design styles and “speaks to our society’s desire to disconnect and be present.”

In addition to the soothing hue, Behr also announced its 2018 Color Trends palette — a collection of 20 colors the paint brand predicts will impact next year’s designs. (See the line, below.)

With options ranging from warm neutrals to bold reds, the palette is meant to call attention to simplicity, plus influence the energy of the spaces they decorate. Featuring names such as “Off The Grid,” Unplugged,” “Soul Search,” and “Quiet Time,” the collection is certainly dedicated to carrying out that charge.

To help inspire new, trendy designs, Behr provides recommendations on how to mix and match not only the colors in the palette, but all the paint colors they make. On its website, users can select each color’s detailed view to see recommended combinations, as well as similar color options. “In The Moment,” for example, pairs well with “Durango Blue” and “Fresh Tone,” while similar colors include a gray named “Cosmic Quest” and a more verdant hue called “Hillside Green.”

To get these colors on your walls and in your home, visit your local Home Depot, where the collection is exclusively sold.

For inspiration, here is the 2018 Color Trends palette, plus a few homes featuring the hues.

2018 COLOR PALETTE

Behr's Color Of The Year 2018

EQUILIBRIUM T18-20

Behr's Color Of The Year 2018

CASUAL DAY T18-13

Behr's Color Of The Year 2018

GRAYLAC T18-03

Behr's Color Of The Year 2018

WABI-SABI T18-10

Behr's Color Of The Year 2018

NOCTURN SHADE T18-04

Behr's Color Of The Year 2018

LIFE IS GOOD T18-05

Behr's Color Of The Year 2018

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