One year ago, Elan Flowers relocated from TriBeCa to SoHo, quickly becoming a neighborhood favorite and curating arrangements with exceptional designs dictated by which blooms are freshest and in season at the moment. The company has been delighting and cultivating relationships with its clientele for more than 30 years. Here, husband-and-wife owners Patrick and Christine Hall discuss bringing beauty and joy to SoHo and beyond.
Where do you find inspiration?
Patrick: For our 25th wedding anniversary, we went to the South of France. We traveled all over Provence, scouring the markets for inspiration and going to the lavender fields.
Christine: We brought some treasures home with us that we’ll have for sale in the shop soon.
What do you like about SoHo?
P: Getting to know our neighbors has been really great. We help people with everything from baby showers to engagement announcements. We’re also doing collaborations in the neighborhood. Christine has worked with the SoHo Grand Hotel and also collaborated with a designer, Mimi Prober, whose studio is just down Grand Street from us.
C: When someone’s favorite flower comes in, we may even shoot them an e-mail and say, “Ah! Guess what just came in?” Those are the kinds of relationships we’re building, which really makes it a joy.
You’re known for your classic style. Do you ever follow trends?
C: Our palettes and designs change based on the seasons, but the style always stays classic–the spiral stem, the beautiful garden style. Where we sometimes pay attention to trends is for events.
Anything in the works?
C: We’re leading a wreath-making workshop and we will continue to offer our classic floral design workshops.
PHOTO: NATASHA GORNIK
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