Debuting New Line, Jason Wu Predicts Custom Is The Future

ARCHITECTURE + DESIGN | BY | June 27, 2019

Furniture customization brand Interior Define has unveiled a collaboration with renowned fashion designer Jason Wu for its first exposed wood frame sofa collection. The midcentury-inspired line features a three-seater sofa, love seat, ottoman, chaise section and accent chair available in more than 60 fabrics and two frame finishes.

Wu, who’s no stranger to designing for the home sector, has long cited the 1940s and ’50s as a source of creativity for his work. For this collection, he scaled the clean lines and framing prominent in the era’s furnishings to fit the comfortable-yet-elevated lifestyle of today’s consumers.

Luxe caught up with Wu to chat about his new partnership, the future of design and more.

Creatively, how does designing a furniture collection differ from designing clothing?

For me, a beautifully designed space has as much transformative power as a beautiful garment. I have always felt architecture and fashion design share a lot of synergies; the creative process and the idea of defining a personal esthetic through design rings true to both.

If you were to compare the pieces from your Interior Define collection to some of the garments you’ve designed, which would they be?

Both my fashion and home design have a similar benchmark–it’s modern, it’s beautifully crafted and well-considered in every detail. One of my favorite dresses is an asymmetrically draped amber velvet dress from the Fall 2017 Jason Wu Collection. I found there was a wonderful tension between the boldness of the color, the richness in the texture of the material and the sensual lines of the dress. The citrine velvet chair comes to mind as a kindred spirit.

What are some buildings/architecture you turn to for inspiration?

I love The St. Regis New York. Its original Beaux-Arts exterior echoes back to the glamour and style of New York’s Gilded Age. The landmark hotel is iconic.

What are some of the features you look for when it comes to selecting furniture for your own home?

My philosophy in my home is to fill it with items of substance — meaning they can stand the test of time. That’s really important. That’s more important when it comes to home because we don’t change our home furnishings every season. It’s something we’re invested in — something we want to live with for a long period of time. I wanted my product to be comfortable yet refined and unique to every customer’s needs.

What trends do you forecast in home design for the next 10 years?

Customization. The home is something that is so personal. It’s never one-size-fits-all. As our consumer’s design and style IQ enhances, it feels like the future trend will be to allow a customer to expand on the product to create something very unique.

PHOTOS COURTESY INTERIOR DEFINE

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