PHOTOS COURTESY KATIE GIBBS
If all the colorful Instagram posts from the Museum of Ice Cream gave you major FOMO, you’ll be happy to know the sweet interactive exhibition is making its way to yet another city.
After completing a sold-out run in Los Angeles, the Museum of Ice Cream will pop up at 1 Grant Ave., in the heart of San Francisco, on Sept. 17.
UPDATE: Aug. 23 — Tickets are now on sale for American Express Platinum Card Members exclusively. All AmEx cardholders will be able to purchase tickets on Thursday, Aug. 24. On Friday, Aug. 25, at 9 a.m. PT, ticket sales open to the public.
The new outpost — nestled inside a nearly 108-year-old building in Union Square — will be different from the New York and L.A. pop-ups, featuring new interactive installations, tastes and smells.
But don’t worry; you’ll still be able to dive into the famous sprinkle pool, which will be filled with more than 100 million sprinkles.
Founder and creative director Maryellis Bunn sought out the challenge of bringing museum’s signature millennial pink walls and vibrant photo-ready activities to a building with impressive architectural features.
“The juxtaposition of the historical foundation with Museum of Ice Cream’s modern design and signature playfulness, is sure to unlock the imagination like never before,” a representative says.
Bunn, a 25-year-old California native, first launched the Museum of Ice Cream in an effort to attract her peers to something different. “I was having all these conversations about how to connect with millennial audiences in an experiential space,” she told Forbes.
Her background in creative strategy and a degree in business administration from Parsons, however, couldn’t prepare her for the overabundance of interest in the concept.
“Our free opening day in New York was a disaster,” she told the outlet. “I got there in the morning and there were people sleeping in front of the door.”
Hopefully this time you can snag a golden ticket!
See more photos from the Museum of Ice Cream, below.
For more colorful interactive art in San Francisco, check out the Color Factory.
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